Twitter Marketing: A Comprehensive Guide for Beginners

Marketing On Twitter
Image: Reuters | Kacper Pempel

Twitter is a social media network that allows members to read, send, and retweet messages that are no longer than 140 characters. Retweeting is when a user reposts your original tweet on their page. When they do this all of their followers can see your original tweet. Registered members will be able to read and post the tweets, though it is possible to read tweets if you are not a member. Twitter is available to use through several methods such as computers, mobile applications, SMS, and other internet capable devices. As of 2013, Twitter was listed as one of the ten top visited websites and at the end of 2014 it had over 500 million users. For a company that less than a decade ago didn’t even exist, this is amazing.


Tweeting with a purpose

The tweets that you post for your business should all come together seamlessly. You want to have followers read the tweets and feel like they want to know more. Try to add some value to the tweet by not having an agenda or an attachment to every message. If it seems natural, it adds a sense of humanity and people will be inclined to click your link, interact, or even retweet.

Using keywords relevant to your business

It is possible for your audience to find you through keywords on Twitter. By using keywords, you can ensure that you will be found by your relevant audience. Before making a message, write out the best keywords to describe your business and try to use a few of these with each post. Keep in mind when you put a keyword into your tweet. Do it as natural as possible. If a keyword doesn’t fit in a particular tweet, don’t force it. You can save it for a later post. Using keywords makes it easier for the relevant customers to find you and connect back.

Finding out what they want and giving it to them

Developing your message to what the customer wants ensures they will be happy followers and click on your link, purchase your product, or interact with your business. Emotion does affect how people handle their business transactions. So you want them to be in the best mood possible while interacting with your business. Doing this also provides you with insight into what your customer is thinking so that you can come in and provide the solution that they are looking for in the way that they are looking for it. Knowing your customer and what they want is very important and needs to be emphasized in any business.

Cultivating relationships

Build a bond with your customers. Don’t treat them like they are disposable pocket books. Pay attention to who is looking at your tweets and who talks about you and connect back with them. You will need to recognize these people and how much they are helping your business by spreading word about you. You can reach out to these people and thank them for their tweet. Take it even further and add them on to a private list that is just for tweeters of your business. You should get to know these people because they already love your business enough to share it and maybe they can provide useful help to you again in the future. When you’re launching a new product or service. An upside to cultivating relationships with customers is that your other customers and potential audience will see and hopefully want to connect.

Turning followers to customers

At some point, you should be linking back to your website or finding an alternative way to connect with your following outside of social media. Talk about a new product or something exciting that is going on with your business and provide a link to where information can be found. If customers are never linked outside of Twitter, they will be less likely to do searching themselves.

Being helpful when you can

Your customers will appreciate great customer support. Anyone is able to post an advertisement about their business on Twitter but after a while they all look the same. Find a way to differentiate yourself by solving a problem or finding a way to relate your advertisement to the customer’s dilemma. Then following up with the customer to see how they’re doing. Not all of your customers will need your business right away, but if you have formed a relationship with your customers, they will think of you first when they do have a need for your business.

Being honest

One thing that many companies do is they make a mistake is cover it up with lies or barriers shielding them from the mistake. Your customers are going to be able to catch on to this in no time and will not be very favorable to you. On the other hand, admitting that you do not understand something or cannot answer every question can make the customer understand that you are trying to help them but might not have the resources at that time. When you show this transparency, you are building up credibility for your business. People can understand that as a business you will make mistakes. They will forgive and forget. So when you can be as transparent as possible. If you make a mistake own up to it. Don’t risk long term credibility for short term understanding.


Twitter Marketing Strategy
Image: Socialmediawithpb | Priyanka

ALSO READ: The Ultimate Beginner’s Guide To Facebook Marketing


Twitter is a social media network that has many upsides to helping your business grow. Many businesses choose to go with this social network because they can modify it to meet their specific needs. Here are the benefits of Twitter marketing:

  • It’s free to use

    —it is going to cost you very little in time and effort to begin marketing with Twitter. It does not cost anything to open and run the account so really the only thing you will need to pay for is the computer and internet service. There are a few marketing tools available for a low cost, but you can effectively market on Twitter without those for now. It’s never suggested you jump into using Twitter marketing tools when first starting on Twitter. For the same reason you wouldn’t swim across a lake without learning how to swim first.

  • Targeted audiences

    —Twitter makes it easier to locate those with similar interests as your brand. Because you can target different customers by keywords. For example, if you are selling model planes. You might search for “model planes” or “toy planes”. It is easy to find others who enjoy model planes and then follow up with them to up sell model plan accessories or to build up a relationship that could lead to more sales in the future.

  • Brand establishment

    —it is easy to use Twitter in order to establish that you have expertise in a particular industry. Often this, leads to credibility and growth for long term fan recognition. For example, if you do business with real estate, you can send out tweets that give information on how to sell your home or changes in interest rates. Your followers will see these tweets and begin to associate you as an expert in the field. It’s really more than that but you can slowly build brand establishment one step at a time. Eventually branching out to maybe a book, website, or YouTube channel.

  • Connect to customers instantly

    —Twitter is a great way to get the message out in front of your target audience right away without delays. If you have information that you want your customers to hear you can send it out and have it display in your audience’s news feed instantly.

Mr. Van is a tech expert. He has had his past work featured on some of the biggest tech outlets on the internet. During his free time you can catch him researching the latest innovating things in tech. So that he can deliver Parallelogram readers the most up to date content.